Starter
Solid groundwork for a smaller business
$300 CAD/month
- Basic SEO setup
- Keyword research
- On-page optimization
- Google Analytics setup
- Monthly performance report
Suits: new businesses, sole operators and trades with few local rivals
Pricing plans
Thunder Bay SEO plans and prices
Three monthly plans at $300, $500 or $700 CAD, with no long-term contract. If Starter is enough for your business, that is the one we will recommend.
- From $300 CAD a month
- Month to month
- A report every month
Pricing plans
Growth
Steady work on search positions and the map
$500 CAD/month
- Advanced SEO optimization
- Keyword & content updates
- Google Business Profile SEO
- Competitor analysis
- Monthly reports & updates
Suits: settled businesses facing many local rivals, like furnace companies, clinics and diners
Pro
SEO and Google Ads run side by side
$700 CAD/month
- SEO strategy & execution
- Content optimization
- Google Ads management
- Conversion optimization
- Priority support & reporting
Suits: businesses that want calls this month and stronger rankings next year
A straight answer on cost
What does a Thunder Bay business usually budget for SEO?
Owners ask this first, and plenty of agencies avoid answering. These are the usual monthly price bands for one-location businesses here, shown in Canadian dollars, with our plans placed among them.
Under $300
Mostly software, little human time
Below that figure you are usually paying for a dashboard. Pages go unwritten, the listing stays as it is, and questions sit unanswered.
$300 – $1,500
Usual for a single location
Someone works on your profile, pages and directory entries each month and explains what changed. Ours are priced at $300, $500 and $700.
Over $1,500
Multi-site and regional campaigns
Chains with branches in several towns, or practices courting big-ticket clients across the whole region. A single storefront here rarely needs it.
Every figure quoted here is in Canadian dollars.
What decides the right plan
Listed from most to least important, more or less.
- 01 How crowded your category is A specialised industrial supplier might face a few local competitors. A furnace company or a dentist faces many, some with years of reviews behind them.
- 02 How far away your customers are One neighbourhood is simple to cover. The whole city plus Shuniah, Oliver Paipoonge and Neebing takes more pages and more upkeep.
- 03 How seasonal your demand is Snow clearing, heating, fishing and camp sales each peak at a different time of year, and the pages have to be ready before each rush.
- 04 The condition of your website A tired or sluggish website may have to be repaired before anything else. We quote that separately, one time, outside the monthly plan.
- 05 Whether you want ads Google Ads are run for you on Pro. Your click spend goes on a bill from Google itself.
What a monthly fee ought to pay for
A fair test for any agency, us included.
- Real, hands-on work on your Google Business Profile each month
- Results measured in calls, messages and bookings as well as rankings
- New pages based on what people around Thunder Bay type into Google
- Technical repairs that keep pages quick and easy for search engines to read
- Every account and login registered to you
- One person you can email, who writes back
When to expect a return
Small fixes come first; the bigger gains build over the year.
-
The first month
Fixing what is plainly wrong
A wrong category, an outdated phone number, an unverified profile, hours never changed for winter. Correcting these can help quickly.
-
Months three to six
Movement you can measure
New pages are indexed and reviews are coming in. This is the window in which most businesses start to see calls and positions shift.
-
After a year
The honest test
Compare a year of fees with the jobs that came from search; the difference shows whether it was worth it.
Is SEO likely to earn its keep for you?
Sometimes it won’t, and you are better off knowing that before you start.
Likely worth it if
- People in and around Thunder Bay go looking for what you sell
- One extra client a month would more than pay the fee
- You can give it a season or two before deciding
- Your schedule could take on more jobs
Probably not yet if
- You are already turning jobs away
- Almost everything you do comes through one contract or referral source
- You need enquiries this week; ads will be quicker
- Customers reach you only by word of mouth and never search
Three promises we keep
Month to month
Nothing to sign for a year. Stay only while it is paying off.
No ranking guarantees
Google decides positions. Anyone promising them is selling, not informing.
Honest reports
If positions rise but the phone stays quiet, you will hear it from us before you spot it.
How does Thunder Bay find you today?
Ask for a free audit: where you show up on the north side and the south side, who sits ahead of you, and which fixes to make first.
Ask for my free audit